You may be wondering, “What is media
convergence?” I can assure you that you most likely know what it is, just
didn’t know the name of it. Basically media convergence is the combination of
multiple forms of media. This includes using a computer to watch television,
reading the New York Times online instead of in print, or, what the majority of
us do every day, using your smartphone to do . . . well pretty much anything.
This idea of being able to access different forms of media
in a variety of ways is almost expected in today’s world. It just seems natural
that I should be able to watch Netflix
on my T.V., on my laptop, or on my phone. We are starting to rely on this capability.
We contribute to and use the internet on a day to day bases. Just think how
frustrating it can be when we can’t find Wi-Fi. Being online has become a part
of our everyday lives.
It is no secret that we tend to have our phones on hand
almost always. This makes it insanely easy to stay connected, and gives us
incredible power to use and contribute information to the internet. We
ourselves are converging machines that never stop and never tire out, largely
due to our smartphones.
This remarkable power enables us to connect faster than ever
before. We can share and spread ideas in a way not possible 20 years ago. Together
we are building an intriguing and complex community that will continue to
contribute a wider understanding and endless possibilities in virtually every
area of life.
All of this you and your phone are a part of. Every time you
comment on a magazine’s website, or post a picture on Instagram, share a video off YouTube, or enter a search in Google, you
are participating in media convergence. My advice? Don’t stop the movement;
let’s find out what this can bloom into.
For more one media convergence, check out this video.
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